The Trunk 6/5/2018: State of the Elephant, Summer 2018

It's been three months almost to the day since our last State of the Elephant, so it's high time for another one.

New and Next

Let's start by spotlighting our recent releases. We've had three full albums out since the last State of the Elephant. Fractal Mirror were first with the chilled, thoughtful tones of Close to Vapour, equal parts musical storytelling and perfect easy-to-listen tunes. Mothertongue wowed us with a sublime slice of art-pop in Where the Moonlight Snows, a sterling set of songs that still sees regular play at Elephant Towers. And, most recently, there was heavy electronic outfit Reformat, whose debut album The Singularity has been backing my late-night gaming sessions recently with excellent results. You can pick up copies of all of these and more right now from the webstore. We also recommend checking out Six Questions, Twelve Answers, a Godfrey brothers archive project released to raise money for Cardiacs legend Tim Smith's dystonia treatments.

What's on the cards next? Well, there's this little thing.

I find myself whispering "hell yeah!" every time I see this cover.

The Euphoric is less than two weeks away, and we highly recommend preordering now to make sure you get it as soon as humanly possible. Two singles, 'Truck' and '1991', are already available for any price you care to name (including for free, if you so desire), so do give those a spin if you haven't already and get yourself a taste of the face-melty goodness.

We've also got a new signing and some new music to announce next week, and that's all we can say about that. For now.

Relatedly...

A Public Service Announcement

For a couple of exciting bits of BEM-related news, make sure you pick up the next edition of PROG Magazine, available next Wednesday. Pay particular attention to the news section, the features page, and the lead review... it's an Elephant-heavy issue and we wouldn't want you to miss anything big.

You'll know what we mean soon enough.

Get A Word In

In the summer to come, we're looking to expand our social media presence to a few more platforms. We have Facebook, of course, and The Trunk will very much stay in place, but, in this lightning-fast digital age, it pays to diversify.

This does, however, raise the question of where exactly we should be. I've been doing my best to research our audience, but I suspect that the best way to research you lot might just be to ask you what you think, and so that's exactly what we're going to do now.

So, dear readers, drop a comment on this post or on its companion post on Facebook, and tell us: what other platforms do you use regularly besides Facebook? Our main prospects at the moment are Twitter, Reddit, and Instagram, but we're very much open to other suggestions if there's significant demand for us to be somewhere else.

Review Roundup

The review mill has been mostly quiet this week. The Prog Mind did give us an 8.5/10 review of The Euphoric, which has only stoked our excitement for the day in just a couple of weeks' time when we can finally get this thing into your hands.

But, again, make sure you get that next PROG. That's the big one.